THIS BRIGHT LANDMonday 1 August – Monday 29 August 2022
Somerset House invites visitors to step inside the magical world of This Bright Land, a new cultural celebration in the heart of the capital, championing the spirit and strength of community.
Created by Somerset House Studios artists Gareth Pugh and Carson McColl, in collaboration with Somerset House, This Bright Land will transform Somerset House’s magnificent open-air courtyard into a welcoming wonderland, open to all, with joyful day-and-night programming featuring performances, music, dance, talks, workshops and more, platforming both established creatives and grassroots communities. Alongside the daily programme, This Bright Land will feature bold and unexpected installations and interactive experiences to enjoy.
Forest Essentials at This Bright Land
Somerset House welcomes you to the world of Luxurious Ayurveda, brought to you by India’s leading skincare brand Forest Essentials, which exists on a metaphysical plane between the Himalayas and Manhattan; mythology and modernity.
At This Bright Land, visitors will be able to decode Ayurveda and immerse themselves in the brand’s sensory poetry through scent and intrigue.
Indulge in a Sensory Journey
With Forest Essentials opening its first flagship store in the iconic district of London’s West End, Covent Garden in October 2022, visitors at This Bright Land will get the exclusive opportunity to interact with Ayurvedic Beauty Experts visiting especially from India, allowing them to indulge in the brand’s exceptional selection of curated products.
Over the last 20 years, the brand has been a pioneer in creating the luxury Ayurveda segment, harnessing the secrets of ancient beauty rituals to create the finest-quality Skincare, Body Care, Haircare, Wellness and Natural Make-up products. There is a perfect fusion between ancient recipes and modern technology to create a whole new experience — Elegant, Luxurious Ayurveda.
A Modern Story of Purity & Tradition
Founded in 2000 by Mrs. Mira Kulkarni, who was driven to create the most effective and enjoyable products derived from Ayurveda, Forest Essentials has had a pioneering approach and sustainable outlook since its inception, applying practices that respect both the environment and the community in every sense.
“Back in 2000, there was no market for freshly prepared recipes with pure ingredients using Ayurvedic guidelines; just mass-produced products, which were too strongly scented and though effective, not very pleasant to use I believed that people would pay for the purest ingredients and highest quality products if they were available, which was the basis of Ayurveda. This was a revolutionary time for the Indian Beauty Industry as it created a new segment known as Luxury Ayurveda, which had never been explored earlier.”
Today, Forest Essentials has 125 standalone boutique stores across India, and is a key player in leading hotels and spas. The Brand is well known for winning prestigious accolades and is considered India’s foremost Ayurvedic Beauty brand.
