#WisdomFromTheVedas

Wisdom From The VedasTimeless Rituals Refined Into A Beauty Science Powered By Women

What started as something as simple as finding a humble solution to a skincare problem at home, has now transformed into a holistic science of beauty powered by women over years and years of generational wisdom. Soft, dainty hands tirelessly grinding the freshest herbs of the season in the mortar and pestle, the extra money your grandmother would save just to be able to buy the finest quality of saffron for her beauty recipes, the weekly ritual of hair oiling where three generations of women sat in front of the other lovingly massaging each other’s hair against the sound of ragas. Forest Essentials is a memoir of these rituals from a traditional Indian household, it is a story of these women who have over the years, culminated, refined, and transformed age-old beauty rituals into a holistic science of beauty. The campaign is a window into the past- to a time when enhancement and skincare products were plucked fresh from the backyard garden, were made in the kitchen, or bought from a Vaid’s (Ayurvedic Doctor) apothecary. It captures the evolution of every loving ritual into the world of beauty as we see it today.

At Forest Essentials we amalgamate traditional rituals with a contemporary, pleasurable slant to transform the ‘utilitarian’ into ‘sensorial & immersive’, and craft efficacious Ayurvedic products relevant for today’s Modern Beauty Customer.